Week 1: Branding This week, I focused on building the foundation for the brand: * Mood Boards: I created three focused boards—general aesthetic, consumer lifestyle, and brand motifs. * Logo & Typography: Typography can influence perception. I chose a story book font to create a classic, timeless feel. * Brand Story: I refined the narrative behind the brand, focusing on its purpose: to design high quality clothing. This is an initial framework that I’m looking to improve over time. I’d love to he
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