MSN
5:07
MSN
9 months ago
MSNAwesome
History and Meaning Behind Pepsi Logo | ZenBusiness
History and Meaning Behind Pepsi Logo | ZenBusiness
Dec 16, 2011
zenbusiness.com
Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it. Led by BBDO and the Pepsi Content Studio, “The Choice” bets that taste—and a bit of goofy bravado—is still the most persuasive case Pepsi can make, a claim the brand has spent the past year testing in the real world. “This is not about cola wars,” said
0:31
Pepsi is poking the bear again. 🫵 A Super Bowl ad for Pepsi Zero Sugar touts a new victory in the Pepsi Challenge, the decades-old sampling program revived in 2025, using a conflicted polar bear that evokes rival Coca-Cola without ever naming it. Led by BBDO and the Pepsi Content Studio, “The Choice” bets that taste—and a bit of goofy bravado—is still the most persuasive case Pepsi can make, a claim the brand has spent the past year testing in the real world. “This is not about cola wars,” said
137.3K views2 months ago
FacebookAd Age
Pepsi unveils new logo: See the updated branding ahead of iconic cola's 125th anniversary
1:23
Pepsi unveils new logo: See the updated branding ahead of iconic cola's 125th anniversary
Mar 28, 2023
USATODAYMike Snider
Elevique | Branding & Marketing on Instagram: "Pepsi dropped a Super Bowl ad that reignited the soda wars by hijacking Coca-Cola’s iconic polar bear mascot. The setup? A polar bear sits at a sporting event, clearly meant to represent Coke’s most recognizable symbol. Then, when no one’s looking, he swaps his Coke for a Pepsi. The message is clear: even Coke’s mascot prefers Pepsi. Here’s why this is genius: Pepsi didn’t create a new mascot or tell you why they’re better. They took Coca-Cola’s mos
0:45
Elevique | Branding & Marketing on Instagram: "Pepsi dropped a Super Bowl ad that reignited the soda wars by hijacking Coca-Cola’s iconic polar bear mascot. The setup? A polar bear sits at a sporting event, clearly meant to represent Coke’s most recognizable symbol. Then, when no one’s looking, he swaps his Coke for a Pepsi. The message is clear: even Coke’s mascot prefers Pepsi. Here’s why this is genius: Pepsi didn’t create a new mascot or tell you why they’re better. They took Coca-Cola’s mos
5.4K views2 months ago
Instagramrelevique
Laugh Flix | Pepsi’s Super Bowl 2026 commercial features a polar bear, a symbol long associated with Coca-Cola, to create a fun and surprising twist in... | Instagram
0:12
Laugh Flix | Pepsi’s Super Bowl 2026 commercial features a polar bear, a symbol long associated with Coca-Cola, to create a fun and surprising twist in... | Instagram
6.1K views2 months ago
Instagramlaughflix.ig
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