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What is PPC? ADA Digital Marketing's PPC specialist explains what Pay-Per-Click is
PPC stands for Pay-Per-Click, it is a digital advertising strategy where advertisers pay a fee each time one of their ads is clicked. It is a way of gaining clicks (and by extension, conversions) to your website rather than earning them organically. PPC is one of those marketing buzzwords that gets thrown around a lot, but what does it actually ...
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