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The Wizard of Oz Was a Box Office Flop. It Only Became a Classic Because of Television
When The Wizard of Oz released in 1939, it barely broke even. MGM spent $2.7 million making it. It earned just $3 million in its original run — not enough to cover marketing and distribution. Critics liked it. Audiences were lukewarm. It was shelved as a modest disappointment. Then in 1956, CBS broadcast it on television. 45 million Americans ...
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