Inside Nike's Massive Rebrand
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YouTubeBloomberg News
Inside Nike's Massive Rebrand
It’s been one year since Nike CEO Elliott Hill took the helm of the world’s largest sportswear company. Go behind-the-scenes with the company's execs as the retailer puts its best shoe forward once again. Read more: https://www.bloomberg.com/news/features/2025-10-23/nike-is-releasing-new-shoes-and-technology-ahead-of-schedule ...
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Tony Bignell, Nike’s Chief Innovation Officer, shares how Nike is rethinking its playbook for India, one of the fastest-growing sportswear markets, by localising design, manufacturing, and pricing architecture, ensuring that India doesn’t become ‘the next missed opportunity’. He also discussed how Nike plans to use innovation as a lever to counter margin pressures, accelerate go-to-market speed and rebuild momentum in China and other global markets — while also crafting the next big product fran
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Tony Bignell, Nike’s Chief Innovation Officer, shares how Nike is rethinking its
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