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Dec 16, 2024 · Heartwarming Christmas Ads that stole the show this year. This year’s Christmas ads captured the magic of the season with heartwarming stories, touching narratives, and a powerful message of unity, reminding us of the true spirit of the holidays.
Social Throwback 2023: Top 50 Indian ad campaigns - SocialSamosa
Dec 5, 2023 · CGI and AI largely remained the common denominators this year with brands leveraging them to infuse creativity and innovation into campaigns. Social Samosa speaks to NCDs and CCOs to curate a list of the top Indian ad campaigns that made a mark in 2023.
WPP reports 4.1% revenue growth in Q3 2024: Report
Oct 23, 2024 · WPP's third-quarter trading update for 2024 shows continued steady progress despite some challenges in key markets like China. The company reported a like-for-like (LFL) revenue growth of 4.1% and a modest LFL growth of 0.5% in revenue less pass-through costs.
Google showcases humanlike AI in Gemini ad - socialsamosa.com
Nov 25, 2024 · Google has launched a new TV commercial promoting its AI platform, Gemini, as part of a broader campaign for the latest Pixel phone. The ad, titled "Now We’re Talking," highlights Gemini's advanced conversational capabilities, which allow it to engage in meaningful, humanlike discussions using a natural, human-sounding voice. The campaign includes notable figures like WNBA MVP A’ja Wilson ...
GenZ is leading the adoption of quick commerce: Meta study
Nov 27, 2024 · Meta today released two key trends that are transforming the online shopping landscape in India, the rise of Quick Commerce and the acceleration of online shopping in Tier-II and Tier-III towns of the country. The two studies highlight how personalised recommendations and discovery, creators, and ...
Consumer durables digital ad impressions up 30% in H1 2024: …
Oct 18, 2024 · The TAM AdEx Half Yearly Advertising Report (Jan-Jun 2024) offers an in-depth overview of advertising trends in India's consumer durables and home appliances sector across television, print, radio, and digital platforms.
Case study: How WhatsApp partnered with comedians to spotlight …
Nov 26, 2024 · In the realm of private messaging, WhatsApp has been serving over two billion users worldwide. As conversations around data protection grow louder, the platform has taken a creative approach to educate users about its privacy features. The messaging app recently released its #MessagePrivately ...
Purpose or popularity? The battle brands face in the digital age
Nov 21, 2024 · For years, purpose has served as a North Star for brands wanting to connect with consumers on a deeper level. In its truest form, purpose goes beyond a brand’s functional benefits to embed core values into the very mission of the brand.
Social Samosa unveils Social Media Calendar 2024
Jan 11, 2024 · From Chief Marketing Officers to social media managers, effective planning is the cornerstone of success for marketing professionals. As we enter the new year, the focus is on developing content plans, and this calendar provides a valuable tool to strategically choose the occasions you want to capitalize on.
Case Study: How Zepto's festive campaign used AI to give Soan …
Oct 28, 2024 · This festive season, Zepto turned an overlooked cultural icon — the re-gifted Soan Papdi — into the hero of its festive campaign. Through the "Make Soan Papdi Great Again" campaign, Zepto sought to elevate the humble sweet, adding a humorous twist with an AI-generated Soan Papdi character and creating an unexpected emotional connection.