Bayer's Sami Joost: "Our Communications Strategy Builds Upon …
What kind of communications strategies has Bayer utilized to help drive constructive engagement and public trust in the healthcare industry? Trust is an intangible asset and plays a critical role …
MEPRA Leadership Majlis Goes Virtual - communicateonline.me
The Middle East Public Relations Association (MEPRA) will be hosting the sixth edition of their annual leadership majlis virtually this year. The majlis will include a series of daily sessions …
Remember the Planking Trend? - communicateonline.me
(Cover Photo Credits- Wikipedia) Look we're living in crazy times right now. 2020 was a whirlwind of a year and the first week of 2021 isn't going exactly like many of us hoped it would.
J&J looks to globalize agency teams to match its new structure
<p>A year after Johnson & Johnson brought Coca-Cola veteran Alison Lewis in as the first chief marketing officer of its consumer business, things are going well, with sales and share …
Is There a New Normal or Not? - communicateonline.me
With covid-19, there is not one but two new realities shaping up, and both call for a new approach from digital marketers, says Terry Mo, Director – Performance at OMD.
Meet the Six Types of Gamers - communicateonline.me
The lockdown has introduced a new generation of gamers. In fact, it is being said that there are now as many gamers as there are people who watch TV. That can only mean one thing: …
Manners of Speaking - communicateonline.me
Throughout the ages, tones, topics and styles in content marketing have evolved drastically. Communicate takes a step back and examines how the way we pitch changed over time.
The Beirut Outreach Initiative - communicateonline.me
The Middle East Public Relations Association (MEPRA) Youth Board recently announced an outreach initiative to support local businesses in Beirut following the devastating explosions …
Data night - communicateonline.me
Choueiri Group’s digital arm, Digital Media Services (DMS), launched its audience targeting solution toward the end of February, making it one of the few media representation companies …
MEC and Maxus merge to become Wavemaker
Following the announcement by GroupM of merging MEC and Maxus into one entity back in June 2017, we now have a name for the newly formed agency: Wavemaker. The new billion-dollar …