AdExchanger | News and Views on Data-Driven Digital Advertising …
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Programmatic I/O 2025 Las Vegas | AdExchanger
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Is The Trade Desk A Hero Or Villain To Independent Ad Tech?
Oct 11, 2024 · As The Trade Desk grows more powerful, its moves are attracting more attention – and even frustration – from independent ad tech. We explore why. Plus: an update on Google Chrome’s user choice mechanism.
In 2025, Marketers Should Regain Choice And Control
Nov 25, 2024 · As we close the books on 2024, we’ve noticed some trends over the past twelve months. Any of these could summarize the “theme” of 2024: the rise of AI, the debate over supply curation, the “will they, won’t they” around cookie deprecation. Together, these trends have laid the groundwork for what’s to come in 2025: […]
Nielsen Says You Shouldn’t Count Out The Old Guard Just Yet
Nov 15, 2024 · Earlier this month, the MRC not only renewed Nielsen’s national panel measurement accreditation, but also approved the integration of first-party streaming data into the company’s existing panel.
AWARDS 2024 | AdExchanger
CELEBRATING EXCELLENCE IN DIGITAL MARKETING AND ADVERTISING. The editors of AdExchanger present the 2024 AdExchanger Awards, the only recognition program honoring the best of the best in programmatic.
Rumor: DoubleVerify Is Interested In Acquiring Lumen Research
Nov 22, 2024 · The attention market is heating up, leading to an arms race as platforms build attention measurement offerings to meet growing advertiser demand.. Ad verification platform DoubleVerify (DV) has been riding the trend for years. It launched its Attention Lab in 2022 and named a dedicated SVP to head up the initiative last year.. It also rolled out attention-based optimization features alongside ...
The In-Game Ad Market is Expanding, One SDK At A Time
Oct 21, 2024 · Joining this trend is Gadsme, an in-game ad platform that announced Monday it released a new SDK for non-Unity game engines.The SDK supports Unreal, Godot, Cocos2d and any custom engine based on C++, across mobile, home console and PC …
3 Introduction Commerce Media at the Tipping Point: How brands, agencies, media companies, and retailers are optimizing commerce media & retail media networks Fluent and AdExchanger developed this study to quantify how top brands, agencies, media companies, and
Addressable TV’s Slice Of The Advertising Pie Keeps Growing
Nov 21, 2024 · Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall media buys. But according to new findings released by Go Addressable and Advertiser Perceptions on ...