Jan 6, 2023 · It’s interesting that Fujfilm changed up its logo so much during the 80s/90s, but only twice from 1934-1980. It would be cool if they brought back the 1980-1992 logo for camera branding in the future because it is quite compact, and I think it would look cool on the front of a future classically designed Fujifilm X-Pro4.

Sometimes, it has only one word reading Fuji.

Fujifilm Group celebrated its 90th Anniversary on January 20, 2024. We would like to introduce our 90-year history.

Apr 9, 2024 · The new visualization of the Japanese brand’s audio and video technology and accessories has become a reflection of the effective symbiosis of a deserved past and a promising present. The Fujifilm logo, shaped like a clapboard, symbolizes the balance and stability of the company.

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In the 80s and early 90s, they used a logotype with the aforementioned emblem and the inscription to the right of it. The lettering was written prominently in an all-caps typeface with streamlined thick characters without serifs.

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FUJIFILM has sported its current familiar corporate brand logo for 26 years since it was introduced in 1980, and over that time it has built on its core technologies to diversify and expand its business domain.

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The new logo portrays the Fujifilm corporate brand simply and powerfully. The center of the logo features an innovative design feature that points to our commitment to cutting-edge technology.