Texas Tech is investing a lot of money into its athletes, and has brought in a lot of football players from the transfer ...

Texas Tech football coach Joey McGuire talked about how aggressive they were in the transfer portal and what went into it all ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Texas Tech has begun the process of upsetting the balance in college football. They have revamped their name, image, and ...

Tech has spent a lot of money to land players in the transfer portal; they added more than 30 transfers in the past year to ...

Utah, projected to win the conference, finished 13th. Oklahoma State, picked third, finished last. Arizona State, slotted for ...

Texas Tech Using NIL Funding to Become Contenders in Big 12 ...