Tesla has opened its first showroom in India, marking the electric vehicle maker’s long-anticipated debut in the world’s third-biggest automotive market.

In a nation where the average salary is around $4,200 a year, the all-electric carmaker is launching a $70,000 vehicle. The question is why.

Tesla Inc. opened its first India showroom, showcasing Model Y cars with a starting price of nearly $70,000, as Elon Musk’s electric-vehicle maker looks to tap new markets and offset slowing sales where it’s already well established.