The new version follows a similar format to the original, only with a few upgrades. The upper comes dressed in crisp white leather that’s supposedly more premium than the hides used on “regular” AJ1 ...

The "Air Jordan 1 x Louis Vuitton" sneaker design offers a unique take on the iconic Nike Swoosh. Nike Air Jordan 1 x Louis ...

Nike had the Stripe before anyone was calling it the Swoosh. And the Swoosh, with its classic startup tale of formation, served more as a roadmap for shoe designers than a hard and fast rule. As we ...

You could make an argument for the interlocking "NY" of the New York Yankees, or the blue star on the sides of the Dallas Cowboys' helmets, but unlike the logos of sports teams, the Nike swoosh is ...

Nike’s explosively growing running franchise now offers consumers options that no other major running brand can currently ...

Smooth leather, shy pink suede, and Cactus Jack on the Back? Travis Scott’s 2026 Jordan 1 Low might be the cleanest OG of the year.

Months after debuting its .Swoosh Web3 community platform, footwear giant Nike is launching its first NFT drop there. The collection, Our Force 1 (OF1), will consist of Polygon virtual sneaker NFTs ...

Nike is taking one step further into the metaverse today with the debut of .Swoosh, a new platform that will be the home to the sportswear brand’s virtual footwear, apparel, and accessories. Nike ...

Nike is breaking brand guidelines by turning its Swoosh logo on its head to celebrate the growth of women’s soccer. The Swoosh logo will be rotated upward on third kits for men’s and women’s teams in ...

.SWOOSH, Nike’s new non-fungible token (NFT) platform, is inviting users to design their own digital wearables, the global shoe brand said Wednesday. .SWOOSH community members are invited to ...

— -- Editor's note: On June 18, 1971, the Nike Swoosh was used commercially for the first time. The date is noted in a trademark filing for the logo that the company, then Blue Ribbon Sports, ...

Nike's interest in the blockchain extends beyond buying a digital collectibles startup. The apparel maker has introduced ".Swoosh," a blockchain-based platform that will let members collect and ...