Despite frigid temperatures, visitors and young competitors flocked to the Fort Worth Stock Show & Rodeo on Sunday.

Dust off your Stetson and cowboy boots. The rodeo is back. Why it matters: The Fort Worth Stock Show & Rodeo begins Friday and will continue through Feb. 8. The nearly 130-year-old event draws more than 1 million attendees every year,

While not an official term in any dictionary, the phrase has been repeated by many during the annual 23-day event. A combination of frigid temperatures during Fort Worth’s winter season and the stock show’s mid-January to early February window, means that most Stock Show events are particularly chilly.

Fort Worth Stock Show & Rodeo begins Jan. 17. From bull riding to musical acts, here’s what the next three weeks hold.

Fort Worth Stock Show and Rodeo kicked off with the annual ‘All Western’ parade in downtown Fort Worth Saturday morning.

Ropers and riders will converge on Fort Worth to compete in rodeos throughout the event run. Competitors will compete in events like bull riding, saddle bronc riding, and steer wrestling and barrel racing. The price of tickets varies depending on the events. Here's a full breakdown.

The Fort Worth Stock Show and Rodeo remains in full swing despite freezing temperatures. Here's what organizers are doing to keep visitors warm:

The parade attracts riders from all corners of Fort Worth and the country to kick off the three-week event, which officially began Jan. 17. First time parade-goer Fidel Camargo mentioned his favorite part was the diversity, noting the different traditions and cultures that came together for this moment.