Think Advertising, part of ThinkAnalytics (IBC exhibitor, Stand 5.B82) will demonstrate the importance of using TV operator first-party data to allow advertisers to target TV audiences in real-time ...

In this video interview, you will learn how Australian marketers will benefit from the data partnership that Comscore and Samba TV recently agreed – an arrangement that helps avoid a measurement hole ...

Analysis TikTok to command 37% of online video advertising revenues by 2027, according to Omdia At the Media and Entertainment Leaders Summit earlier this month, Maria Rua Aguete, Senior Director at ...

Opinions TV’s future is written in music’s past Digital disruption of the record industry was turned from existential threat into growth opportunity when labels embraced new consumption models. There ...

“Global brands need a scalable, programmatic solution to amplify TV advertising by reaching hard-to-find audiences across all of the devices we use to watch video today,” comments Samba TV Co-founder ...

The combined solution means WIND Hellas can handle high traffic peaks and deliver a great QoE, including to its hybrid (DTT plus streaming) Android TV set-top boxes (which are made by Technicolor).

It was clear from CES 2012 that Connected TV functionality is going to start appearing on more CE brands and that the market for what you might call Tier-2 Connected TV is starting to develop. A ...

Planet V, the new programmatic planning and buying system that enables advertisers to self-serve campaigns across ITV Hub, the BVOD service from Britain’s largest commercial broadcaster ITV, went live ...

In the face of larger file sizes and ever-higher resolutions such as HDR, 4K, 8K, 360-video and virtual reality, storing petabytes of media is a significant challenge that’s all-too-often a cost vs ...

Although there is the Internet Advertising Bureau (IAB) UK standard definition of brand safety, no universal definition exists for the term ‘brand safe’ – and that is because each brand is unique.

We surveyed marketing professionals across the UK to understand their attitudes towards Connected TV (CTV) advertising. 47% of UK households owned a Smart TV in 2019, according to Ofcom. Combined with ...

Even before the Covid-19 outbreak, the media industry had been shifting attention towards monetisation opportunities which accommodate the mounting demand for more personalised and relevant video ...