After facing struggles in a “challenging environment”, Carlsberg remains committed to its marketing investment amid the “good ...

The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...

Marketing should never tell “the product team what to build, it should always be the other way around”, argues Revolut CMO ...

While marketing’s fixation on market share has been criticised as potentially “dangerous”, it remains a key commercial goal for many businesses.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The Swiss firm believes its lifestyle and performance positioning, coupled with product diversity, will help it become “the ...

Nuance may be needed when measuring the effectiveness of creativity, but adopting a “show not tell approach” is putting B2B ...

Brands like Liquid Death have been deliberately divisive in order to succeed, but decades of research on buyer behaviour ...

Mary Portas is a retail expert and founder of Portas Agency, a creative consultancy headquartered in London and Melbourne, that explores the future of shopping and living. She has advised government, ...

Bounce, Black Box Thinking, Rebel Ideas, The Greatest, and his children’s books, What Do You Think, You Are Awesome and Dare to Be You. He is a ...

Matt Thomas is a Senior Director at P&G, leading the Northern Europe Brand Function, in addition to running its Media Operations across all brands. During his career with P&G, he has worked across a ...

The mattress company pivoted its strategy to become more personalised to fend off the threat of the DTC bed-in-a-box mattress ...