After facing struggles in a “challenging environment”, Carlsberg remains committed to its marketing investment amid the “good ...

The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...

Marketing should never tell “the product team what to build, it should always be the other way around”, argues Revolut CMO ...

Charlotte is deputy managing editor and head of insight, responsible for long-form content. Aside from an interest in ...

While marketing’s fixation on market share has been criticised as potentially “dangerous”, it remains a key commercial goal for many businesses.

Charlotte Rogers is associate editor at Marketing Week. She is responsible for all long-form content, covering features and analysis.