Stagwell has entered an agreement to acquire Dubai-based strategic digital communications agency Create Group. The agreement ...

Marks & Spencer Food has launched a campaign to highlight its new health and wellness ranges, focused on a hero product called the Brain Ball. The campaign, which breaks today, will run across TV, ...

I’m not going to sugarcoat it: 2025 will be a reckoning. The gap between those who see AI as a creative multiplier and those ...

As a result, YouTube is reshaping how audiences engage with audio content. No longer confined to traditional audio formats, ...

Campaign sat down with Brian Mandelbaum, CEO of Attain, a consumer-permissioned commerce data platform, to discuss the future ...

“Experimentation at scale” is on the wishlist of Julianna Richter, global CEO of Ogilvy PR, Social and Influence.

The ritual of drinking milk of any kind usually doesn’t elicit the urge to burst into song, but Silk’s new spots filled with ...

But for spirits brands and retailers who often see sales drop during the period, the trend presents them with a sobering ...

The protein snackmaker launched its latest campaign, The B.S. Blocker, with an intent to keep its audience honest and ...

Canela Media announced this morning the appointment of Philippe Guelton as its global president, a newly created position at the company.

The anthem’s lyrics were inspired by fan social media comments begging for a Kickin’ Ranch return. The anthem’s music video was created with VaynerMedia and filmed in a Jimmy John’s kitchen.

When PR people become the headline, it’s a sign that something has gone terribly wrong, The Aspen Group’s comms SVP Jennifer George wrote in a LinkedIn post in late December. George’s statement was in ...