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Marketers should shift from campaign-led approaches to brand-led, cross-functional experience design to win with both human ...

By hiring creators to shape content, community and experiences for Gen Z, Starbucks is leading a shift in influencer marketing.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Ad Age's State of the Modern Marketer survey reveals what ad and marketing professionals have to say about key job skills, AI, annoying tasks and overhyped industry trends.

Overdrive Creative Director Ryan Weaver joins the podcast to talk about removing stigma and increasing accessibility for the drug safety brand's products.

Omnicom Group executives discussed topics from economic uncertainty to a potential crackdown on drug advertising.

Tinder is inadvertently facing a dilemma as its brand was parodied by the White House referencing a deportation.