Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

Matcha is no longer just a food trend. It has seeped into lifestyle with moodboards, art, and the colour of the season.

The Matcha Tokyo ventures south once again with the grand opening of its largest and newest flagship store at the SM Mall of ...

If you’re looking to cut back on your coffee intake but not looking to give up caffeine entirely, Jade's Matcha Lemonade Mix ...

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.

Matcha is all over our social media, but have you tried it for yourself? Check out some simple, tasty and interesting recipes ...

In the last year, it has become increasingly difficult for people aged between 18 and 30 to log on to Instagram or TikTok and ...

Matcha is a fine green powder made from specially grown tea leaves. It is usually whisked with hot water or blended into milk ...

“I have never tried matcha, and honestly, I do not feel the need to. I am not averse to green juices or healthy food in ...

Once a niche drink favored by tea lovers, matcha is now at the center of a global frenzy. As social media influencers, ...

Japan's ongoing heatwaves have significantly reduced this year's production of matcha green tea, leading to supply shortages ...

We just can’t keep up’ with the demand for matcha, says one tea farmer in Japan, as social media fuels a worldwide obsession.