Gucci has a new face, and it's one that fans of both fashion and K-pop will instantly recognize. Lee Know, member of the ...

Lee Know, a member of the K-pop group Stray Kids, is now the global brand ambassador for Gucci. This was first announced on ...

Gucci will reveal Monday that it has named South Korean singer Lee Know as its latest global brand ambassador. The ...

Stray Kids’ Lee Know has been officially named the new global brand ambassador for Italian luxury house Gucci! Lee Know has ...

Lee Know of Stray Kids becomes Gucci’s new global ambassador, marking a bold step in K-pop’s takeover of the luxury fashion front row.

He said in a statement: "I believe Gucci is a brand that transcends the past and present through heritage and contemporary creativity. It's a great honor to be part of Gucci's visionary journey." The ...

"So excited! Thank you for appointing Lee Know. He is a perfect match for Gucci. Can’t wait to see what the future holds," a person shared. Many congratulated the Stray Kids star and eagerly look ...

See photos of Jin of BTS, Hyunjin of Stray Kids, San of Ateez, Karina of aespa and more at Milan Fashion Week.