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Ferrero Strikes Roughly $3 Billion Deal for Maker of Froot Loops, Frosted Flakes

The Italian candy maker behind Ferrero Rocher and Nutella is nearing a roughly $3 billion deal to buy the breakfast-cereal conglomerate WK Kellogg, according to people familiar with the matter. Ferrero,

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U.S. Corn Flakes Creator Kellogg Bought By Italian Candy Maker Ferrero For $3.1 Billion

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Ferrero to Buy WK Kellogg in Candy-Meets-Cereal Deal

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Italy’s Ferrero agrees to buy Kellogg in $3.1-billion deal

The acquisition will give Ferrero “scale and a stronger US foothold,” according to Bloomberg Intelligence analysts led by Jennifer Bartashus.

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WK Kellogg, based in Battle Creek, agrees to sale to Ferrero Rocher in $3.1B deal

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Nutella And Corn Flakes For Breakfast: The WK Kellogg-Ferrero Deal Explained

Nutella-maker Ferrero to gobble up cereal giant Kellogg for $3.1 billion

The Italian candy company Ferrero plans to buy the American cereal maker Kellogg for $3.1 billion, the companies announced Thursday. The deal would unite the makers of household brands including Nutella and Frosted Flakes. American cereal giant Kellogg and Italian candy giant Ferrero have struck a sweet deal worth $3.1 billion.

mlive on MSN2d

Nutella maker to buy Kellogg for $3.1B, hints at future in Battle Creek

The Kellogg cereal business, an iconic Michigan brand, is being sold to Ferrero, an Italian chocolate and sweets company.