One of the buzzwords often heard in sports media today is “eventize.” But the word is far from new. For instance, a 2004 New York Times Magazine piece on the explosion of DVDs as a marketing play reveals that “eventize” is a word the writer has been hearing a lot around Los Angeles.

Fans watched as the players walked the carpet and showed off their personal style. Fever player Lexie Hull and WNBA Commissioner Cathy Engelbert told us it has become an important part of the league's culture.

Caitlin Clark and the Indiana Fever take on Breanna Stewart and the New York Liberty in this WNBA matchup on Wednesday night.

Pacers and Hartbeat launch WNBA All-Star Fever Fest comedy and concert event, which begins Kevin Hart's production company's tenure as 'cultural curator.'

Indianapolis honors WNBA star Tamika Catchings with a new mural by artist Nate Baranowski, reflecting her career and impact on and off the court.