Ferrero, WK Kellogg and Froot Loops
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WK Kellogg, the Battle Creek-based maker of cereals, agreed to the sale as the company has struggled with weakening consumer demand due to inflation.
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mlive on MSNKellogg sold to Italian candy company: How leaders are responding in the ‘Cereal City’WK Kellogg Co’s headquarters is in Battle Creek. After the transaction closes, Battle Creek will remain a core location for the company and will be Ferrero’s headquarters for North America cereal, a news release from WK Kellogg states.
Ferrero said the deal would expand its presence in North America and help the company move beyond its candy and snack offerings.
Nutella maker Ferrero Group is buying cereal giant WK Kellogg Co in a $3.1 billion deal. Shares of WK Kellogg (KLG) jumped more than 30% in early trading. Ferrero said that it “plans to invest ...