Direct mail is back – and it’s personal. UKAEG and Marketreach gathered creative and commercial leaders in Cannes to unpack ...

Direct marketing testing isn’t about proving what you already know. It’s about discovering what your intuition and tradition ...

Quantum has jumped its way to the Aussie shores, hoping to find similar success to the likes of SBW—without the early hiccups ...

AO World increased spending on direct marketing channels at the expense of TV in its last financial year, as it looked to drive up new and repeat customer numbers. The electronics retailer has ...

Abrams Books has reorganized its marketing department under new leadership, a move the company says is designed to better find and connect with readers. The restructuring, announced June 18 ...

To understand the financial efficiency of your efforts, calculate your customer acquisition cost (CAC) by adding up all of your direct marketing and sales expenses (e.g., LinkedIn ad spend, lead ...

Allan Barber traces the challenges, costs, and disappointments of generic country of origin marketing for red meats, and warns that brand building for low margin product is hard requiring long-term pa ...

Getting a user's attention can be difficult in the crowded space of B2B marketing, and marketing with GIFs can help you increase engagement. Source: Pixabay Brand Persona GIFs can help establish your ...

Aiming to “better serve” the needs of 20 million UK customers, Aviva hopes its Direct Line takeover will serve to strengthen ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Direct mail is making a comeback—but this time, with automation on its side. Marketing teams seeking efficient, repeatable ...

DAGMAR (defining advertising goals for measured advertising results) is a marketing method used to set a campaign's objectives and measure its success.