Cracker Barrel presents its new logo
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Former Cracker Barrel employee Steve Smotherman led an LGBT resource group and worked with the Human Rights Campaign to change the restaurant chain's workplace culture.
Cracker Barrel has been the talk of the town over the last few days, and if their new rebrand has proven anything, it’s that folks love what’s familiar to them. The restaurant chain and gift store, known for serving up country classics with a cozy feel,
Cracker Barrel’s decision to update its menu, redesign its restaurant interior and change its logo has caused outrage across the country. In particular, company co-founder Jack Lowery fears the changes could disrupt its future.
The logo change accompanies the launch of Cracker Barrel's fall campaign, "All the More," which features a partnership with country music star Jordan Davis and introduces new seasonal menu items. The campaign aims to attract both longtime customers and new diners to the chain's nearly 660 locations across 43 states.
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Cracker Barrel dismisses critics as 'vocal minority' while rival restaurant adds to backlash
Social media users slam Cracker Barrel's logo redesign as "horrible" and "generic" while the company defends its rebranding efforts, which include logo and menu changes.
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PRIMETIMER on MSN"It's giving auto parts store": Netizens react as Cracker Barrel remodel picture tweet goes mass viral online
According to Fox Business's August 21, 2025, report, the online backlash regarding the restaurant chain's new simplistic logo ended up plummeting their stock. On Thursday, the Southern country-themed chain's stock saw a drop of 7.2%, causing a loss of $94 million.
Conservative activist Robby Starbuck criticized Cracker Barrel's rebranding efforts and corporate policies, claiming the chain is rejecting its traditional customer base.