Sweeney’s "Americana” opened in 16th place at the domestic box office, earning $500,000 in its opening weekend.

Sydney Sweeney’s latest indie film, Americana, has finally been theatrically released two years after it premiered at the ...

The ad boasted about the "Euphoria" star's "great jeans," including a play on words that referenced her genes.

American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it ...

At the end of the day, the goal of a good retail campaign is twofold: to promote sales and showcase brand values, " said ...

Experts say that American Eagle's response to the outrage over its campaign featuring the "Euphoria" actor tells us a lot ...

The crime thriller, which stars the “Euphoria” actress, Paul Walter Hauser and singer Halsey, bombed after debuting in 1,100 ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

AM ...

And sometimes it's an unexpected catalyst that sends a stock off to the races. One stock that I'm watching closely right now ...

Fast-forward four decades, and Sydney Sweeney is pulling the same trick—but with a fresh twist. Her American Eagle ads—which ...

Sydney Sweeney Has Great Jeans” ad as clever, 12% called it offensive, 40% said it was neither and 8% were unsure, according ...