Adidas Is the Latest Athletic Brand to Enter F1 With New Mercedes-AMG Petronas Deal
Adidas said it will create a complete range of apparel, footwear and accessories for the entire team as well as fans.
adidas Enters Formula 1® with Multi−Year Mercedes−AMG PETRONAS F1 Team Partnership
Today, adidas announces a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, which unites two icons in one of the world’s fastest growing sports. The collaboration represents a significant moment in adidas’ history as it enters the pinnacle of motorsport: Formula1®.
Adidas enters F1 with Mercedes-AMG partnership, replacing Puma after 13 years
Following the loss of its contract with the German Football Association (DFB) last year, Adidas is expanding its horizons. The brand is reportedly set to partner with the new Audi Formula One team when they join the grid in 2026 and has plans to collaborate with English soccer club Liverpool starting next season.
Formula 1: Adidas Returns to F1 With Mercedes, Alpine Partner With Castore
F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back into the sport.
Mercedes kick off post-Lewis Hamilton era with new Adidas deal
Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.
Mercedes announce ‘groundbreaking’ deal with Adidas in F1 first
Mercedes have signed a sponsorship deal with Adidas which will see the German apparel company supply the team's kit for the 2025 season.
Adidas replaces Puma as clothing partner of Mercedes-AMG Petronas F1
German sports giant Adidas will become a sponsor and clothing partner of Mercedes-AMG Petronas F1. The sponsorship deal is reportedly worth at least
Adidas replaces Puma as Mercedes F1 partner post-Hamilton
German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.
Adidas enters F1 with Mercedes apparel deal
Off the track, we will bring a fresh perspective to the sport by introducing exciting lifestyle product and extending the reach to a new generation of fans.” Mercedes F1 team
Mercedes Signs Game-changing Adidas Deal for 2025 Formula 1 Season post-Lewis Hamilton Transition
German sportswear giant Adidas is set to make its mark in Formula 1 through a newly announced multi-year partnership with the Mercedes F1 team
Adidas joins Mercedes-AMG PETRONAS F1 team in multi-year partnership for exclusive apparel
From what is understood, the collaboration will focus on creating a range of apparel, footwear, and accessories for the team and its fanbase.
Can Adidas and Mercedes Make the First Hot Formula 1 Gear?
The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...
Motor racing-Adidas replaces Puma as Mercedes F1 partner post-Hamilton
German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a ...
Mercedes F1 announce globally famous new signing after Lewis Hamilton exit
Mercedes were on the look-out for a new clothing and apparel partner to replace previous sponsors Tommy Hilfiger and Puma ...
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Adidas Joins Mercedes Formula One: A New Era
Adidas has partnered with the Mercedes Formula One team as kit suppliers in a new era following Lewis Hamilton's departure.
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Adidas-Mercedes Collab Is Bad News For Puma, But F1 Just Became The Biggest Lifestyle Brand On Earth
This shift mirrors the sport’s surging popularity in new and emerging markets, with North America now boasting three Grand ...