Kraft said the "Let's Get Zesty" campaign is supposed to appeal to consumers, especially women, in a new way. "We want to recognize our consumers as more than just moms but also as women and give ...

Zesty raised a healthy $3.7 million in seed money from Y Combinator, SV Angel and others in the spring of 2014. The startup now possesses a total of $20.7 million in venture capital to use for its ...