YouTube, Netflix, Prime Video Hit Usage Highs
Nielsen: YouTube, Netflix and Prime Video Hit Record Viewing Levels in December
NEW YORK —Heavy viewing during the Thanksgiving and Christmas holidays in the November 25 to December 29 2024 period covered by the December report of Nielsen’s The Gauge, helped increase overall TV viewing by 4% compared to the November report. That also boosted YouTube, Netflix and Prime Video to record viewing levels.
YouTube, Netflix, Prime Video Hit Usage Highs During 2024 Holidays
The holiday season brought big gifts to several streaming platforms, with YouTube, Netflix and Prime Video all hitting or tying their best mark ever in Nielsen’s monthly snapshot of TV use. The ratings service’s December Gauge rankings — which,
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YouTube’s U.S. TV Watch-Time Lead Is Continuing to Grow Amid Video-Podcast Gains, New Data ShowsYouTube expanded its TV viewing share over other streaming platforms in December, when it accounted for a record 11.1% of U.S ...
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