What's in a name? If it's embossed on the sidewall of a tire, a lot. The best tire brands work hard to preserve their decades-long reputations. The ride, handling and safety of your vehicle depend ...

Yokohama Tire Corp.'s popular "go anywhere" all-terrain tire is allowing more vehicles to do just that—go anywhere.

Yokohama debuts BluEarth 718L, a Smartway-verified tire designed to reduce rolling resistance and extend tire life.

Yokohama Tire has launched a new drive tire that it says improves fuel efficiency for long-haul fleets.

With the sheer number of tire brands and options available today, choosing the right one can be confusing. You want tires that are safe, affordable, and the right fit for your vehicle. As an ...

The U.S. Tire Manufacturers Association (USTMA), representing manufacturers that produce tires in the U.S., launched National Tire Safety Week 2025, an annual public education campaign designed to ...

Yokohama Tire distributor TGI now serves Florida, Oregon, and Washington, boosting retailer access and support.

Yokohama ADVAN tires power Velorex Ferrari to GT300 victory in SUPER GT Round 2 at the Fuji Speedway in Shizuoka Prefecture.