Yokohama BluEarth 718L drive tire debuts with Smartway verification, fuel efficiency, and retread warranty for long-haul ...

Yokohama debuts BluEarth 718L, a Smartway-verified tire designed to reduce rolling resistance and extend tire life.

Yokohama Tire has launched a new drive tire that it says improves fuel efficiency for long-haul fleets. Yokohama’s new ...

For their test of the two new Michelins, Tyre Reviews grabbed a set of Pirelli Cinturato All Season SF3s, as well as some ...

SANTA ANA, Calif. — Yokohama Tire Corp.'s new fuel-efficient BluEarth 718L premium drive tire is on sale in four major sizes.

It's no secret that Walmart supplies just about every modern need, including automotive care. These brands all sell tires in ...

If you’re into driving, BFGoodrich’s new G-Force Phenom summer tires should be on your radar. This new line of rubber is dropping into a particularly hot segment: Daily drivable performance ...

LONDON — While Michelin remains the man and Bridgestone and Goodyear gained significant brand value, Nokian and Yokohama demonstrated the fastest growth, according to Brand Finance, a London-based ...

Well, the folks at Yokohama think they’ve come up with a solution. SEE ALSO: Cooper Tires Discoverer True North Winter Tire Review This is the Japanese firm’s new Geolandar X-AT tire.

Yokohama Rubber performed impressively in the previous year, with the company disclosing that its first-half sales revenue for 2024 increased 18.5% ($3.6 billion) year-over-year. Its business ...