Yokohama BluEarth 718L drive tire debuts with Smartway verification, fuel efficiency, and retread warranty for long-haul ...

Yokohama debuts BluEarth 718L, a Smartway-verified tire designed to reduce rolling resistance and extend tire life.

Yokohama Tire has launched a new drive tire that it says improves fuel efficiency for long-haul fleets. Yokohama’s new ...

Defender LTX Platinum: The new heavyweight aimed at luxury pickups. It claims double the tread life of the previous LTX M/S, ...

For their test of the two new Michelins, Tyre Reviews grabbed a set of Pirelli Cinturato All Season SF3s, as well as some ...

It's no secret that Walmart supplies just about every modern need, including automotive care. These brands all sell tires in ...

Unplugged Performance Inc. 3/4 Shot of 2024 Tesla Model 3 Performance with Unplugged Performance Carbon Fiber Aero Kit, UP Forged UP-03 Wheels, and Rear Dual WingCarbon Fiber Full Aero Kit with UP ...

If you’re into driving, BFGoodrich’s new G-Force Phenom summer tires should be on your radar. This new line of rubber is dropping into a particularly hot segment: Daily drivable performance ...

LONDON — While Michelin remains the man and Bridgestone and Goodyear gained significant brand value, Nokian and Yokohama demonstrated the fastest growth, according to Brand Finance, a London-based ...

Well, the folks at Yokohama think they’ve come up with a solution. SEE ALSO: Cooper Tires Discoverer True North Winter Tire Review This is the Japanese firm’s new Geolandar X-AT tire.

Responding to this need, Yokohama Rubber is working with Metrika to develop an AI algorithm that can distinguish the sounds created by tapping the tire from a variety of environmental sounds ...