Under STAGE30, the Group’s Medium‐Term Business Plan, Zeon has positioned “Promote a transformation of monozukuri to realize carbon neutrality and a circular economy” as Strategy 1 while also setting ...

The industrial rubber market presents strong growth potential, particularly in Asia-Pacific, driven by booming automotive production, infrastructure expansion, and rising demand for high-performance ...

Michelin’s cutting-edge tire tech will eventually trickle down to us mere mortals. T ires don’t usually get the limelight in motorcycle racing. It’s always the bikes that ge ...

Off-the-road (OTR) tire manufacturers are facing many challenges, but also many opportunities with the rise of automation and autonomous vehicles. Harshawardhan Honmode, global head of Yokohama ...

The Firestone Firehawk Indy 500 high-performance tire is specifically designed to handle high-speed demands, making it an ideal choice for sporty coupes and sedans. This tire excels on dry roads and ...

Tires are a vital investment in your car—and a pricey one, too. On average, Consumer Reports members spent $223 per tire, according to our latest survey. But the real value of that purchase ...

Yokohama Tires has updated its performance-oriented ADVAN line. The new ADVAN Neova AD09 will supplant the Neova AD08 and, according to the manufacturer, offers superior track and street performance.

The first SUVs were classified as station wagons or trucks depending upon the vehicle, but the SUV style has gone back for decades from when commercial automotive sales and design first got up and ...

Among its current lineup is the General G-Max RS, an ultra-high-performance summer tire that retails for $144. Its nearest Bridgestone rival is the Potenza Sport, which sports an MSRP of $189.

When it comes to tire sales, the high-performance (HP) tire segment has long been a winner. A perennial favourite, HP tires are in growing demand as we enter the 2024 changeover season. “This is a ...