Chinese travelers aren’t finding out-of-the-way locations by chance. They are all followers of Xiaohongshu (Little Red Book), China’s answer to Instagram, which has also become their travel bible.

China Trading Desk has developed a Five Economies Framework, a way to understand what Chinese travelers are seeking from ...

Mao and Qu met in the U.S. and bonded over their shared hometown. They launched Xiaohongshu in 2013, which at these very early stages wasn’t an app at all, but a set of shopping guides, in PDF ...

Chinese travelers aren’t finding out-of-the-way locations by chance. They are all followers of Xiaohongshu (Little Red Book), China’s answer to Instagram.

Chinese travelers aren’t finding out-of-the-way locations by chance. They are all followers of Xiaohongshu (Little Red Book), China’s answer to Instagram.

Chinese travelers aren’t finding out-of-the-way locations by chance. They are all followers of Xiaohongshu (Little Red Book), China’s answer to Instagram, which has also become their travel bible.

Hence Xiaohongshu has been able to corner the market – and change the way people travel in Asia and beyond. The app’s users have transformed seemingly under-the-radar places not often visited ...

What happens on Xiaohongshu stays on Xiaohongshu. China’s sluggish economy may be hurting people’s appetite for travel these days. Still, the numbers have been given a boost this month as ...

Chinese travelers aren’t finding out-of-the-way locations by chance. They are all followers of Xiaohongshu (Little Red Book), China’s answer to Instagram.