As the fate of TikTok hangs in the balance, U.S. TikTok users are flocking to Xiaohongshu — making it the top downloaded app in the U.S.

Even Xiaohongshu’s logo is designed with the Chinese characters of its name. It offers no in-app translation for user posts or comments, and only suggests Chinese-language keywords in its search ...

Chinese travelers aren’t finding out-of-the-way locations by chance. They are all followers of Xiaohongshu (Little Red Book), China’s answer to Instagram, which has also become their travel bible.

Chinese social media app RedNote, aka Xiaohongshu, is seeing an influx of “TikTok refugees,” many of whom are curious about their new community — and vice versa.

What Is RedNote? RedNote, also known as Xiaohongshu, which translates to "little red book," is often compared to TikTok due to its focus on short-form video content.

Welcome to Tech In Depth, our revamped daily newsletter with reporting and analysis about the business of tech from Bloomberg's journalists around the world. Today, Gao Yuan recounts the rise of ...

Xiaohongshu, the Instagram-style app that took off among younger Chinese during the pandemic, is on track to double profits to more than $1 billion in 2024 ahead of a potential IPO.

As a TikTok shutdown looms in less than a week, another Chinese app named Xiaohongshu, or RedNote in English, has gained sudden popularity in the United States as people continue to look for ...

‘When in doubt, turn to Xiaohongshu’: A social media platform and its young, female, Chinese user base transforms travel and shopping ...

TikTok refugees are pouring to Xiaohongshu. Here’s what you need to know about the RedNote app Xiaohongshu’s 300 million monthly active users are overwhelmingly Chinese – so much so that ...

Chinese travelers aren’t finding out-of-the-way locations by chance. They are all followers of Xiaohongshu (Little Red Book), China’s answer to Instagram.

Here's what you need to know about Xiaohongshu. What is Xiaohongshu, the Chinese app that ‘TikTok refugees’ poured to?