WhatsApp, Instagram, and Amazon are powerful, but they're pigeon-holed compared to their Chinese equivalents, which drive ...

China Trading Desk has developed a Five Economies Framework, a way to understand what Chinese travelers are seeking from ...

Launched in 2013 by entrepreneurs Miranda Qu and Charlwin Mao in Shanghai, Xiaohongshu combines the visual appeal of Instagram, the inspirational flair of Pinterest, consumer forums' detailed ...

Xiaohongshu (XHS), also known as RedNote outside of China, has surged into the global spotlight following the US ban on ...

For travel brands eager to tap into the booming Chinese outbound market, RedNote — known domestically as Xiaohongshu — is rapidly becoming the indispensable platform for travel inspiration and ...

Chinese social media platform Xiaohongshu, the Instagram-style app where young consumers to share lifestyle tips, is seeking to become a new force in the country's crowded e-commerce market by ...

Of Xiaohongshu’s 260 million MAUs, 69 million of them are content creators, the company said at a recent event. Seventy percent of its users are female and born after 1990.

RedNote, which is known in China as Xiaohongshu, the Mandarin term for “little red book,” is the most downloaded free app on the Apple App Store.

In Mainland China, Xiaohongshu bridges inspiration with the transaction, seamlessly connecting to eCommerce platforms, making it an increasingly powerful tool in the social commerce mix in China ...

On Xiaohongshu, a 33-year-old user, ... Fashion designers like Samuel Gui Yang, whose collections have long taken inspiration from Chinese heritage, ...