Phlur might be a TikTok sensation with viral moments, but its strategy is rooted in solid foundations. Its goal? To disrupt ...

Following the early-pandemic emergence of #PerfumeTok, fragrance has become a connector across groups and generations. But ...

Shoppers say that the perfume is a firm favourite because it ‘lasts all day and into the night’. The perfume features top ...

Avid Love Island fans on TikTok noticed that Huda has received a few compliments on her fragrance from other cast mates in the villa. Perhaps to prove her status as a girl's girl or because of her own ...

Typically combined with sweet, warm and woody notes such as tonka bean, iris, rose, and raspberry, they're distinctly ...

The top notes include orange, lemon, grapefruit, and redcurrant. The heart notes are cane, lily of the valley, tea rose, and ...

Recording artist and business owner Future has just recently released a women's fragrance called SINSATIONAL By Future.

"The smell is so lovely you need to purchase this immediately, one of the best scents I've ever smelt before, and the scent ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Crafted by master perfumer Louise Turner, Coach Gold is inspired by the golden glow of New York City on a sun-drenched day, and it shows. In every note, every swirl, every gorgeous gleam of that luxe ...

Charlotte Tilbury’s new Fragrance Collection of Emotions explores emotional perfumery, and we tried all six scents ...

A very summery - but not flowery - scent. Not too overpowering. but warm and subtle. I can see me buying this again' ...