Amazon is focused on building Whole Foods Market into a trusted source for organic, healthful, eco-conscious, ethically-sourced offerings with a reputation for quality, leadership, and trust. The ...

Whole Foods and Fresh Market have some of the best fresh fruits and vegetables among national grocery chains, but how do they ...

Until recently, Whole Foods was one of the hottest stocks you could buy. Not any more. As its stock rose over 1000% from the beginning of 2009 to the end of 2013, Whole Foods' outstanding growth ...

As a proprietary Whole Foods initiative, “Responsibly Grown” can be hard to distinguish from the jargon-filled marketing landscape that already undermines the organic designation, another in a ...

Some organic farmers are protesting a new system Whole Foods is using to rate its suppliers. They say the system devalues the organic label because nonorganic producers can earn the highest grades.

Whole Foods said it is trying to nudge conventional farmers closer to organic growing by requiring they follow certain procedures, but organic certification is still a half-empty basket.

Whole Foods wants to shed its "whole paycheck" reputation: The upscale grocer is ramping up discount tactics and moving beyond grass-fed beef to more lower-priced items like frozen meatballs.

When Whole Foods (WFM) first opened in 1980, organic food was as exotic as moon rocks. Now, it’s as common as dirt, and larger rivals such as Kroger (KR), the largest traditional food retailer ...