However, MMA isn't the only game White has his hands in. Most know that the UFC CEO is well-versed in the gambling world, but it is his venture with the PBR that is grabbing everyone's attention.

After the loss of his bull Twisted Steel, UFC’s Dana White returns to the arena with Playmate—one of the toughest rides in PBR.

With White deeply invested in the bull-riding side of PBR—now under the TKO umbrella alongside UFC—Playmate made a crossover promotional appearance today, joining World No. 9 Andrew Alvidrez ...

— PBR (@PBR) April 25, 2025. White didn’t stumble into bull riding by accident. His introduction came back in 2015 while filming Lookin’ for a Fight.

LAS VEGAS, Nev. (FOX5) - A bull owned by UFC President Dana White is set to compete in a PBR event in Las Vegas later this month. According to a news release, White’s bull, named Twisted Steel ...

Recently, White sat down for a chat with the 'TMZ Sports Show', and in that conversation, White revealed he has a new bull that has joined the PBR that folks should be afraid of.

White’s connection to PBR isn’t recent—it started nearly a decade ago, in 2016, when he climbed onto a bull himself for an internet show. It wasn’t pretty.

White’s connection to PBR isn’t recent—it started nearly a decade ago, in 2016, when he climbed onto a bull himself for an internet show. It wasn’t pretty.