Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

A look inside the process of designing the team's new uniforms, which feature the first changes to the Blue Note logo in 27 ...

The Blues unveiled a new primary logo and uniform on Tuesday morning as part of a rebrand that will harken back to the club’s ...

Meanwhile, the team will maintain sets of alternate uniforms. The royal blue jersey worn at home during the past two-plus ...

For the fifth time in franchise history, the St. Louis Blues are giving their iconic note a makeover. After nearly ...

The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away ...

The St. Louis Blues have worn more or less the same primary uniforms for more than a decade now, only making minor changes in ...

"RARE is based in a little town outside Hattiesburg, Miss.," Chapman said. "They were not versed at all in hockey, but what ...

The St. Louis Blues dropped their new logo, which took inspiration from their original look in the NHL, on Tuesday.

The St. Louis Blues have introduced new home and away uniforms that modernize the team’s heritage look while celebrating its deep St. Louis roots. The jerseys draw inspiration from the franchise’s ...

The St. Louis Blues revealed a new STL logo for the Winter Classic and it should be part of the team's future. Alton Telegraph Logo Hearst Newspapers Logo. Skip to main content. Subscribe.