Benjamin and Komlos: What do you propose is a better model for formulating strategy versus conventional approaches? Martin: The dominant form of strategy work is ‘strategic planning’, which in ...

Ask someone about their brand, and they’ll likely point to a logo. Maybe it has a sleek font or a color that pops. But that’s not a strategy, right? That’s decoration. A real brand strategy ...

The expression "strategic business model" simply means your company emphasizes strategic planning in starting and developing operations. It is important for small business owners to develop ...

Starting a business is a large undertaking. There are many things to keep in mind when starting a business, but one thing that should never be overlooked is your brand strategy. You need to find a way ...

Having a clearly defined strategic roadmap is the foundation to brand management success. Brands are defined by customer experiences. But delivering a positive brand experience over time ...

Read on to learn how to create a successful digital marketing strategy for your brand. Inevitably, digital must become the pillar of your overall marketing strategy. With an average of 12 ...

A marketing strategy contains the company’s value proposition, key brand messaging, and data on target customer demographics. A marketing strategy may include current or future marketing ...

That’s why having a brand strategy is so crucial. It establishes the market position, values, characteristics, messages and behaviors that together set you apart from your peers. The big ...

As part of our Build a Brand series, we talk to its VP of marketing to break down the formula. Inside Glossier's current marketing strategy / Glossier Glossier initially built its brand through ...