They love New York — and the state’s iconic marketing logo from the 1970s, which local officials are reviving to try to boost the Big Apple’s post-COVID recovery.

The answer is simple. Because Eric Cantona wore that logo, not the new one. Because Manchester United lifted the trophy with that logo engraved in the handles, not the new one.Because we all have ...

The logo draws on the “I ️ NY” logo, designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. At the time, the state was in the midst of an economic crisis, with ...