Hair breakage occurs when the hair strand becomes weak enough to snap somewhere along its shaft rather than shedding ...

What have you bought from the Nordstrom Anniversary Sale, and why is it not IGK's keratin treatment dupe? Sorry for the snark ...

While silk presses and keratin treatments have been go-to options for women looking to straighten their hair, some are ...

One writer dives into this less familiar treatment to understand the differences, similarities, and risks compared to hair relaxers.

Keratin treatments of yore brooked no middle ground between ironed flat and frizzball. They were one-size-fits-all. Toxic ...

Dull, lifeless hair can be a mood dampener! Add to that the agony of dandruff, dryness, split ends, and hair loss. Hair ...

Cécred fermented rice and rose protein ritual is a two-step process. First, the fermented rice and protein powder packet ...

Want to get prepped for summer? Then you might need to start thinking about it a year in advance. Here, beauty experts ...

Eggs are often hailed as a powerhouse of nutrients for the body. But is egg good for your hair? If so, what does egg do for your hair?

The haircare brand known for its viral at-home keratin treatment, founded by Georgiana Grudinschi in 2019, had one simple mission: to bring salon-quality hair treatments into people’s homes.

The cost can vary widely—you can receive keratin treatments in a salon, or you can purchase protein-rich conditioners at the drugstore.