Varsity Brands’ Corporate Family Rating (“CFR”) was upgraded to B2 from B3 and its Probability of Default Rating (“PDR”) to ...

PE-backed Varsity is launching a new league amid antitrust fallout. The post Embattled Cheerleading Giant Launches First Ever Pro Cheer League appeared first on Front Office Sports.

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball ...

Varsity Spirit announced Wednesday it will be launching the world's first professional cheer league. The Pro Cheer League, starting in 2026, will have four teams and give athletes ages 18 and ...

Varsity Spirit launches Pro Cheer League to give post-college athletes a paid path to keep competing—and entertain fans nationwide. ... lodging and uniforms along with bonuses and prizes.

Pro Cheer League is billed as the first professional cheerleading league for athletes 18 and older designed to give cheerleaders the chance to keep competing after college.

DALLAS — Varsity Spirit announced Wednesday it will be launching the world's first professional cheer league. The Pro Cheer League, starting in 2026, will have four teams and give athletes ages ...

Varsity Spirit has had more than 80,000 people attend its events. The Pro Cheer League will try to tap into that fan base by competing the same night of other events starting in January in ...

This new league is billed as the first professional cheerleading league for athletes 18 and older to give cheerleaders the ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball ...

Varsity Spirit is starting a professional cheerleading league promising to pay athletes. This new league is billed as the first professional cheerleading league for athletes 18 and older to give ...