S&P Global Ratings upgraded the debt ratings of Varsity Brands, the parent of BSN Sports and Varsity Spirit, as sales and key ...

Varsity Brands’ Corporate Family Rating (“CFR”) was upgraded to B2 from B3 and its Probability of Default Rating (“PDR”) to ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball ...

Varsity Spirit is starting a professional cheerleading league promising to pay athletes. The Pro Cheer League joins a crowded niche sports market that already includes softball, volleyball, 3-x-3 ...

Pro Cheer League is billed as the first professional cheerleading league for athletes 18 and older designed to give cheerleaders the chance to keep competing after college.

Varsity Spirit is launching the first pro cheer league with paid spots, events in major cities, and a new stage for athletes after college.

Varsity Spirit is starting a professional cheerleading league promising to pay athletes.