Victoria Bitter and Aussie sneaker icon Volley have collaborated to create a beer-themed shoe after the 'Shoey' tradition took off. The two legendary brands have teamed up to produce a special ...

Victoria Bitter, known iconically as VB, has evolved the brand by giving its logo a minor makeover. With tweaks including the removal of the gold trim, this means thousands of loyal Australians ...

Victoria Bitter (yes that one) has ... candle so you can set the mood for your personal knock-offs and as expected — it’s in a brown bottle glass with the VB logo slapped on the front. With ...

Victoria Bitter Xtra, or VX, will hit the shelves in four-packs of 250mL cans each containing 1.2 standard drinks, while the original VB 375mL stubbie is worth 1.4 standard drinks.

Bunnings and beer brand Victoria Bitter (VB) have the best performing sonic branding according to Australia’s first audio logo index study. The research, released by Southern Cross Austereo (SCA ...

The ultimate shoe for Aussie bogans has sparked a fan frenzy just hours after going on sale.

Top results for authenticity, likeability, uniqueness and high recall were the primary drivers of the sonic brand’s success, with Bunnings ranking No. 1 and Victoria Bitter No. 2. Audio Logo ...

Simply put, instead of the words ‘Victoria Bitter’ encircling the iconic logo, now any name – let’s say, ‘Wayne Kerr’ – will be front-and-centre.

Cricket Australia not worried about VB beer logo during UAE series. By CricketCountry Staff Cricket Australia (CA) believes that the logo of their main sponsors Victoria Bitter can be displayed on ...

Victoria Bitter has partnered with boutique bum-hugging brand Budgy Smugglers to create a new line of beer-themed togs, perfect for the beach, your next barbecue, or that awkward barefoot jog over ...

CUB’s Victoria Bitter brand beer, as naming rights sponsor of the New South Wales Blues, is launching a campaign for this year’s State of Origin Series that gives fans a ‘once-in-a-lifetime’ ...

CRICKET Australia has granted Fawad Ahmed's request to not wear the logo of tour sponsor Victoria Bitter in England. Ahmed, who left Pakistan in 2009 as a refugee and gained Australian citizenship ...