The university said it is also sunsetting the “UofSC” logo adopted in 2019. The new branding will take effect on Jan. 4, 2023 with some changes going into effect immediately.

The USC Trojans will be honoring their rich history in a number of ways on Saturday as they host the Nebraska Cornhuskers in the Los Angeles Memorial Coliseum.

Court Sides With Trojans in “USC” Logo Dispute South Carolina loses a not-so-gentlemanly confrontation By Jonathan Lloyd • Published January 21, 2010 • Updated on January 22, 2010 at 9:23 am ...

The logo debuted in 2005 and is a staple of Kobe's Nike sneakers and merchandise. The Los Angeles Lakers legend will also have his distinct mark at the 2028 Los Angeles Olympics. Designed by Kobe ...