Amid consumer fatigue, luxury is upping the ante on how it communicates about craftsmanship. How can brands get it right?

From walking around school “screaming Numb like an asshole” to supporting Linkin Park at Wembley Stadium later this month, ...

Name: Nike Air Max Sunder “Bright Crimson” Colorway: Bright Crimson/Bright Ceramic/White/Black SKU: HJ8080-600 MSRP: $180 USD Release Date: July 1, 2025 Where to Buy: Nike ...