Now, Tumblr has become a place where she posts "chronically." Tumblr, founded in 2007, experienced a meteoric rise, hitting 100 million blogs just six years later. By the early 2010s, the so-called ...

It’s time to grab your skinny jeans and blast The Strokes: the 2014 Tumblr girl aesthetic, or Tumblrcore, is back in style. While one could argue that the indie Tumblr look never truly left ...

The archetypal Tumblr aesthetic is difficult to describe, but it’s like the combination of a clumsy graphic collage made out of a Windows 98 screensaver, photos of Greek statuaries, and a ...

The Tumblr girl resurrection has subtle changes from its 2014 origins. According to Hailie Barber, a style influencer, “A lot of key pieces of that style have become a closet staple for ...

Gen Z is bringing back the Tumblr Twee aesthetic. Laura Hampson asks why we’re giving CPR to a trend less than a decade old. Stay up to date with notifications from The Independent.

Circa 2014, Tumblr was home to a certain type of angsty teenage girl, one who wore her emotions on both her sleeve and public blog. As opposed to the saturated, low-effort aesthetic of indie ...

Cottagecore is an aesthetic that brings together all the best parts of rural life, and it's becoming more popular during a period of high anxiety. Business Insider Subscribe Newsletters ...