With all the original design done for this truck, and since ICON hadn’t done many—or any—old F-100s, Ward guesstimated this one cost close to $500,000. “Though if we got into a repeat mode ...

When it comes to Icon’s latest build, all that’s new is old again. For many of us, making an old car or truck run like new again is to restore its magic. Sometimes when we do, though, we’re reminded ...

This 1950 Chevy started life as a 3100 5-window half-ton pickup, and Icon founder and lead designer Jonathan Ward describes it as the first of the company’s Old School Edition Thriftmaster builds.

ICON transforms a 1953 Dodge M37 into a turbo-diesel restomod blending military looks with modern off-road power. A 1953 Dodge M37 military truck, once tucked away in a barn on a California ranch ...

Microsoft is testing using a blue delivery truck icon in some of the ads in the Bing Search results. I guess it is to ...