But in the middle, there's a bit more of a gray area. When you're at a department store toy aisle, you'll likely see Transformers anywhere from $10 (Playskool Heroes Transformers Rescue Bots, for ...

Starting on July 1, fans of McDonald's will be able to get their hands on the all-new Lil McDonald's Happy Meal. The new Happy Meal includes an assortment of mini toys inspired by the restaurant.

McDonald’s is launching the Lil McDonald’s Happy Meal, featuring mini collectible toys, including a tiny Boo Bucket. Here's what you need to know.

Julie Krueger, industry director of retail at Google, which owns YouTube, says the channels have "huge followings of fans." Toy makers — from Mattel to smaller ones — have noticed.

The Tiny, Squishy Toys Driving Parents to the Brink ... Michelle Curb’s 7-year-old daughter has a new type of toy she cherishes. ... but their parents by and large aren’t fans.

This $140,000 Hot Wheels car is allegedly the most expensive toy car in the world, created to commemorate the 40th Anniversary of Mattel’s tiny cars and show why Humanity has way too much free time.

In the toy industry, Alan Dorfman is master of the mini-verse. Dorfman, first as the founder of the Basic Fun toy company, and now as president of Super Impulse, became fascinated by miniature ...